Adapting Marketing Strategies of Smartphone Manufacturers to the Conditions of Parallel Imports

In this article marketing strategies of smartphone manufacturers are investigated from the position influence on Russian market conditions. The underlying goal research is to develop a variant transition growth. order achieve following objectives were set and solved: illustrate changes in alignment forces since beginning SMO, analyze Porter’s pressure manufacturers, offer for key players new developed version growth involves updating relationship with their suppliers competitive strategies, as result which brands’ products will cover needs all major consumer segments.